Who's in the front of this city? If it matters, the consistent buzz inside and around #LessWork location, it would be a determent to their own fault if #LessWork don't capitalize off their address. With natural foot traffic and East Washington's endless flow of traffic LessWork aims to engage with their audience outside their window. With multiple trains bringing traffic to a halt in front of their office guarantees visibility towards all outdoor signage and engagements. If you have interest in marketing from a awareness pov, you're excited for this. The buzz hoovering around LessWork Lifestyle quarterly contributions makes it's difficult not to consider this integrated brand as a blueprint on how to appear bigger than you exist.
LessWork recording artists are no strangers to basking in success. Over the years K.I.L.O aka SkitL'z (LessWork CEO) has managed to carry the load as not only a woman rapper but also speaking life into what she refers as "her lane" referencing the LGBTQ community. The "Salvation" artist has raked in heavy-hitting awards dating back to 2016 when she won Madison's female hip hop artist of the year. In 2017 she brought home the city's Best Lesbian rapper award. Continuing to attack her lane K.I.L.O managed to demand the attention of her peers as a performer and recipient of the 2019 Hip Hop Performer of The Year award at the MAMAs award ceremony which took place at The Overture Center for the Arts. LessWork is well on their way to becoming Madison's go to brand for all thing's music, fashion, and marketing. Congratulations to the #TeamofDreams at LessWork Lifestyle.
Not your average local brand. #LessWork strives to elevate without separating from their ties to influence Madison's local artists. With a simple yet unique formula. LessWork has managed to create a cult-following through strategic partnerships with companies that fit their brand's identity extremely well. This brand has managed to acquire long-term opportunities with well-known companies such as Steve's Auto Sales, Serieux Clothing, The Kingdom Restaurant, JD's food truck, and Screen Door Studio. This approach is clearly a strategy 1neofmani (LessWork founder) knows all too well. Integrating LessWork products and services as leverage to negotiate
beneficial arrangements while distinguishing the brand from all others.
Looking to add to their roster, LessWork is actively seeking talented bloggers, video creators, and social media marketers to highlight the past, present, and future wins of LessWork LifeStyle. For a closer look at the driving force behind the brand join LessWork on social media or checkout their e-commerce website.
It's a process but with #LessWork leading it I'm fully confident it'll turn out great for local rappers and communities.